We often envy women with perfect figures, immaculate skin and groomed personalities. All these women look beautiful not because they are naturally beautiful but because they take care of themselves. And in maintaining their beauty regimen beauty salons play a vital role. Gone are the days when going to a salon was considered a luxury. With changing lifestyles, a regular visit to a salon has become a norm for most of us.
The awareness among women to look good is rising, hence opening doors for new salons to get in the business. And it is no surprise that beauty salons are mushrooming in every nook and corner of the city. A salon that provides all the hair-care and beauty treatments is all that a woman of today wants and Ellemint Salon et Spa provides you with just that. Recently, Ellemint Pret, located in Defence Phase V, celebrated their first anniversary with a bang in the city of lights.
The Ellemint Salon et Spa run by Afreen Shiraz came into being seven years ago. And it was last year that she expanded her business by launching a pret boutique, by the name of Ellemint pret, in her salon. Due to an increase in the clientele the salon and spa shifted to a larger accommodation nearby and also added a boutique to the salon. That was a great news for all women, as they could now can experience shopping and have their desired beauty treatments all under one roof. Read on to find out more about the salon and the event...
More about Afreen...
An MBA by profession Afreen's first love was beauty products and make-overs. "After my MBA degree I worked in a bank, advertising agency and even taught in a school, but my first love kept calling me and ultimately I succumbed to my passion and started a salon."
She received her basic training at Pivot Point and later went to Dubai, Malaysia and Italy to do courses in skin, hair and nail treatment. According to Afreen a beautician needs to update herself regularly with refresher courses and certified diplomas on various beauty treatments as new products and styles keep coming in to the market.
More on the salon...
The salon stands out from amongst many since it gives clients all the specific beauty treatments with exclusivity to skin, hair and nail along with spa treatments.
Other offered services include skin, body treatments; make-up, manicure and pedicure. The specialisation of the salon however, lies in skin and hair treatments. The spa department provides various skin and body treatments such as exfoliation and body massages.
"As awareness to look good in women has grown, they are willing to try out new things, especially working women. But mothers who stay at home visit salons to relax as it is a break from their daily routine," says Afreen.
"A proper cut and colour can help in enhancing the features of your face and also make you feel good and confident. And the most popular sections in the salon are hair colouring and blow drying, " she adds.
"Our clients love to come here as they can pop over to the Ellemint Pret boutique which is connected to the salon before or after their beauty services," shares Afreen.
Recently, the first anniversary of Ellemint Pret was celebrated with fanfare, in which glitterati, fashionistas and media participated. Even before entering the shop, the theme of the evening was very conspicuously obvious to the visitor. Black and white balloons and a mannequin in the window dressed up in black balloons set the ball rolling for the evening. Black and white was the dress code for all the designers stocking at the outlet, and the best dressed designer won a surprise gift at the end of the evening. The guests and clients were given complimentary nail colour applications and on the purchase of three outfits a surprise spa voucher was also presented to the buyer.
The evening saw models dressed in the designer's ensembles sashaying down the staircase, weaving through the guests. The models' make-up was done by Afreen herself, which gelled well with the overall theme. Each of the 25 designers displayed one of their creations during the event.
Ellemint Pret's promotion of young designers is commendable because young talent needs a break to start work in this cut-throat industry, and thus getting the push and exposure from the owner of the outlet has helped them make a niche for themselves.
Afreen Shiraz with a friend