his is a high-end luxury pret store that has a number of brands as well as a range of other products all under one roof. Providing the ladies with a vast variety of clothes, 'Brands Just Pret' is stocking more than 30 designers including Aeliya & Sam, Agha Noor, Amna Ansari, Amna Iqbal, Fatima Shahab, Khadija Karim, Nabila Murtaza, Najia Malik, Najma Zubair, Nazish Hussain, Mayhem by Maham Babar, Mehrene, , Mehvish Babar, Musnad by Sana, , Rashk, Rehash, S&R, Sobiajay, Turnstyle, Vasim Asghar and ZSK. Other prominent names include Ayesha Somaya, Coco by Zara Shahjehan, Hina Khan, Mahin Erum, Shehla Rehman of Unbeatables and Zainab Sajid.
While other multi brand stores are battling on getting bigger designer labels, this store has focused on cultivating, nourishing and discovering fresh and innovative talent. A few of these designers include the likes of Hussain and Khadija Karim. The fresh collection by Hussain mostly consists of pink and green pret wear outfits; the palette oozing of the summery feel. The shades are inspired by candy colours.
The collection by Khadija Karim however, is modern with a variety of colours and trendy designs perfect for the ladies of today. The radiant outfits laid great emphasis on the use of cuts, giving the clothes a stylish, contemporary and elegant look. Some of the displayed pieces include cheetah prints and swarovski buttons, diamantes, and the use of pearl and swarovski crystals along with screen printing and block printing techniques.
Other designers worth a mention are the known and recognised Zainab Sajid, Ayesha Somaya and Nazish Hussain, who all have something chic on display. Other products available at the store include pret wear, shoes, jewellery, bags and clutches and all items at reasonable prices.
One store of Brands Just Pret already exists in Dolmen mall Seaview, whereas another has recently opened in Dolmen Mall Tariq Road, Karachi. The shop was launched with a bang in an event organised by Take II. The premises was flooded with members of the fashion and entertainment industry.
With Eid just around the corner, multi-brand store Ellemint Pret has been busy for a special surprise for their loyal customers, which was revealed recently. Afreen Shiraz organized a smashing exhibition Eid Fete last week. It was a mega event as all the 25 designers who stock at the store had whipped up a spanking new collection especially for Eid. Names of designers stocking at the outlet are Aleena & Fareena, Ash Nabil, Asima Rushna, Ayesha Khurram, Bailin, Cranberry, Aisha Motiwala, Ennz, Hina Shahryar, Madiha Abrar, Marvi, Maryah Dada, Mubeena Shiraz, Nida Khurram, Pinx, Rabail Qureshi, Saim, Saira Rizwan, Sana & Leena, Sarah Yasir, Satya Paul, SNL, SRS, Stampede, Stance, Teena by Hina Butt and Zara Fatima.
“Ellemint Pret is thrilled to receive the artistically crafted Eid collection by 25 designers. The collections are colourful, festive yet elegant. They are based on flattering cuts for a trendier yet traditional look. For Eid, our designers have played with bold and festive colours and the fabric used has a lot of shimmer, sequins and beads. The collection that we are offering here is contemporary and not traditional. The designers stocking with us wanted to surprise our clients hence an all-new collection," shared Afreen regarding Eid preparations at the pret store.
SNL by Sofia Naveed Lari's 'Chamak Patti' is a fun collection of happening, trendy outfits, each piece boasting an element of bling and shine subtly embedded to make you stand out in the crowd. SNL offers a wide range of clothes to suit each mood of Eid, from simple yet stylish day wear, to chic and glamorous evening ensembles to bring out the diva in you. Asima Rushna, a brand launched in 2009, has beautifully embellished chantelle lace incorporating mukesh work with an accent of kundan on pretty pastels.
Pinky Durrany of 'Pinx' has worked up a line for the trendy yet classy woman who likes to experiment with her style. Designer Sarah Yasir's ‘Colour Riot’ is primarily based on the use of colours in soft linens.
Ellemint Pret has planned another fun-filled evening for the last week of Ramazan and ‘chand raat’. Not only new pieces will be exhibited, but Ellemint Salon et spa will also provide the ladies with an opportunity to shop for bangles and trinkets at the salon. And of course classy 'mehendi' application to conclude your Eid preparation!
Even though some people like wearing georgettes and clothes of other textures to create a formal look, there are many who prefer wearing lawn even on occasions such as Eid. That is if the lawn is dressy and appears to be formal. We can't blame these ladies for opting for lawn since this is the perfect cloth in accordance to the warm weather. When it comes to lawn, the latest and most talked about line is the Faiza Samee collection by Al-Karam. The brand collaborated with the legendary designer in order to introduce clothes that exude class and sophistication, into the lawn market.
The collection, launched recently, contains rare and intricate embroideries as well as stunning and creative prints and patterns fused with an exquisite colour palette. The assortment features three dazzling styles; Classic, modern and the exciting Fest collection, all including 36 fabulous prints. The main appeal of the designs is the embroidery on them. Yes, we know that all lawn suits have embroidery nowadays, but Faiza Samee's designs are truly a breath of fresh air and definitely worth a look... especially when the shopping session is all about Eid!
The lawn collection was launched recently at Emerald towers in an event organised by Catalyst. The launch brought many big names of the fashion and entertainment industry under one roof and the icing on the cake was the fashion presentation. The show included models like Amna Ilyas, Mehreen Sayeed, Iraj, Fauzia, Saima Azher, Abeer, Sehrish, Maha, Sana Khan, Nadia Baloch and Iqra, all wearing the designer lawn collection.