Summer is in its full swing, and yes in summers majority of the designers are on a mission to create unique designs that can be worn on various occasions. Since the past few months we have seen a boom in the fashion industry with many new designers coming up with their lawn collections and of course not to forget their pret wear collections. And when it comes to buying clothes, the fact is that we are always looking for different and better options to choose from.

Women are generally very beauty conscious and enjoy dressing up. It has now become a must for every fashion conscious woman to pile up their closets with one outfit after another. And fashion is all about exuding your personal style and being comfortable in whatever you wear. The only issue is that we put all our attention on weddings or some special occasion and not on our daily lives. A woman should invest more time on herself and look groomed in her everyday life whether she is a mother, a housewife or a working woman.

Even though we all prefer specific brands, there is really no harm in checking out what everyone has to offer, right? Each designer is opting for a different design element in the ready to wear collections that they are launching. Recently, 'Teena' a pret wear brand showcased Spring/Summer 2012 collection in Lahore. Read on to find out more about the brand and what it has to offer... 

Joining the talented lot of fashionistas from Lahore this summer is Hina Butt, a young woman who graduated from LUMS with a business degree and a great deal of ambition! With a sharply lined eye for design she has picked a bunch of designers whom she promotes through her label 'Teena' that was launched in 2010. The brand's philosophy is to provide fashionable clothes to women of all age groups. The ready to wear collection that the brand offers is trendy, simple and sophisticated with modern cuts and styles. And the good part is that it does not include over-the-top embellishments that we mostly spot nowadays.

The Spring/Summer 2012 collection features fresh embellished lawn, cotton and chicken outfits that are tailored to perfection. In keeping with 'what modern women want' the collection includes a variety of cuts, ranging from billowing shirts to slim line ones in differing lengths. The colours of course embrace the entire range of petunias in bloom! The brand offers eye catching, stand apart-from-the-clutter themes which include checks (chessboard and optical illusions), a sailor theme with an anchor logo, a military theme with buttons and chains and mythical creatures. The prints that have been used in the collection stand out completely from the regular lawn trend that is seen exploding on the scene these days. Each print has been used differently in every other outfit encompassing fine detailing.

All you Karachiites and Islooites fret not as Teena's collection can also be found at Ellemint Pret, Karachi and La'talier, Islamabad. Let's hope that more young and fresh designers launch their creative and exclusive ready to wear designs making life easier for the woman of today.