HSA partners with MarCom to start new era of health education

Wednesday, Feb 28, 2024

Islamabad:In a historic collaboration aimed at revolutionising health education in Pakistan, the Health Services Academy (HSA) has joined hands with MarCom Private Limited to launch the nation’s first-ever public health YouTube channel, says a press release.

The Memorandum of Understanding (MoU) was officially signed today at the Health Services Academy in Islamabad, marking the beginning of a groundbreaking initiative set to transform how health information is disseminated to the public.

Under the terms of the agreement, the Vice Chancellor of Health Services Academy, Professor Dr. Shahzad Ali Khan and the Managing Director of MarCom, Madiha Naseem Khan, signed the MoU in presence of team members from both parties. MarCom, a leading advertising agency renowned for its innovative approach to communication, will spearhead all aspects of the channel’s development, including content creation, show formats, promotions, and channel management.

This partnership signifies a significant milestone in Pakistan’s healthcare landscape, as it brings together the expertise of HSA in public health education with MarCom’s proficiency in effective communication strategies. The YouTube channel will serve as a platform for delivering accurate, accessible, and engaging health information to the masses, covering a wide range of topics including preventive care, disease management, healthy lifestyle practices, and more.

Speaking about the collaboration, Professor Dr. Shahzad Ali Khan, Vice Chancellor of HSA, expressed his enthusiasm for the initiative, stating, “This partnership marks a new chapter in our efforts to promote health literacy and empower individuals to make informed decisions about their well-being. By leveraging the reach and accessibility of digital platforms, we aim to reach a wider audience and drive positive health outcomes across Pakistan.”

Madiha Naseem Khan, Managing Director of MarCom, echoed similar sentiments, emphasising the agency’s commitment to leveraging its expertise to create impactful health communication initiatives. “We are honoured to partner with HSA in this noble endeavour,” she remarked. “Through strategic content development and innovative storytelling, we hope to inspire positive behaviour change and promote a culture of health and wellness in Pakistan.”

The launch of the public health YouTube channel represents a collaborative effort between HSA and MarCom to address the growing need for reliable health information in Pakistan. As the nation embarks on this journey towards a healthier future, both organizations remain committed to leveraging their collective resources and expertise to drive positive change in the realm of public health education. ***